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About College/University

Apeejay School of Management (ASM), New Delhi is a reputed private management institute established in 1993. Approved by the All India Council for Technical Education (AICTE), ASM is known for its industry-focused curriculum, academic rigour and professional development of students.

The institute offers full-time postgraduate management programs (PGDM) with specializations in Marketing, Finance, Human Resources and International Business, as well as executive PGDM and doctoral research opportunities. ASM emphasises experiential learning through live projects, internships, corporate interface, workshops and seminars to prepare students for leadership roles in the business world.

With experienced faculty members, dedicated placement support and industry collaborations, ASM aims to build management professionals equipped with analytical, strategic and communication skills.

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Courses

PGDM: A 2-year full-time management programme designed to develop managerial, analytical, leadership and strategic skills. The programme offers specialisation areas including Accounting & Finance, Business Analytics, Human Resources, Marketing, Operations & Decision Science and International Business.

The programme includes case studies, business simulations, role plays, industry visits, seminars, workshops, guest lectures, live projects, summer internships, global immersion and MOOC-based learning.

PGDM – Marketing Management: A specialised management programme focused on Marketing, Sales, Consumer Behaviour, Brand Management, Digital Marketing and related areas.

Course Eligibility

PGDM: Bachelor's Degree or equivalent qualification with a minimum 50% marks. Candidates appearing in the final year of graduation can also apply, subject to the prescribed conditions.

Accepted Entrance Exams

CAT | MAT | XAT | GMAT | CMAT | ATMA

ASM considers scores from these common management entrance examinations as part of the admission process

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Fees

PGDM: ₹9 – ₹12 Lakhs 

Placement

Highest Package: ₹14 – ₹16 LPA

Average Package: ₹7 – ₹8.5 LPA

Admission Process

College Highlights

✔ AICTE approved PGDM programmes
✔ Strong industry and corporate interface
✔ Focus on practical learning & internships
✔ Experienced faculty & professional development
✔ Located in New Delhi
✔ Research & executive education options available

FAQs

Is Apeejay School of Management AICTE approved?
Yes, all PGDM programmes are approved by AICTE.

Which entrance exams are accepted?
CAT, MAT, XAT, CMAT and ATMA scores are accepted.

Does ASM provide placement support?
Yes, ASM has a dedicated placement team and offers placements and internships.

Where is ASM located?
Apeejay School of Management is located in New Delhi.

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